A Spirit Rooted in Tradition of Oaxaca and the Day of the Dead Festival

At Chulele® artisanal mezcal, we craft more than just artisanal mezcal—we create experiences that connect people to the culture, traditions, and moments that give life to every bottle. Our Día de los Muertos 2022 release is not just a spirit; it’s a journey. This unique single-batch mezcal was handcrafted during the vibrant Day of the Dead festival in Oaxaca, embodying the energy of the land, the people, and the celebration itself.

From the agave fields in Santiago Matatlán to your glass, Chulele® artisanal mezcal captures a sense of time and place that only Oaxaca’s finest traditions can offer. And with every sip, you’ll find yourself transported to that very moment through our accompanying documentary—giving you a truly immersive experience like no other.

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Experience Mezcal Through Sight, Sound, and Taste

What makes Chulele® artisanal mezcal stand out is the unique opportunity to experience its crafting story in real time, through both flavor and film. Each small-batch bottle comes with exclusive access to our “plant-to-bottle” documentary. As you enjoy your mezcal, you can watch the story of how it came to life—from the early morning agave harvest in the fields owned by Benito Ruiz and his son, to the care of our Maestro Mezcalero, Tomás Méndez, and finally, the magic of fermentation and distillation during Oaxaca’s iconic Día de los Muertos festival.

Sipping Chulele® while watching the moments that shaped it means engaging all your senses at once. You’ll taste the earth where the agave grew, see the dedication of the men who harvested it, and feel the energy of the festival alive in the air.

This is mezcal like you’ve never experienced before—a full sensory immersion.

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Crafted During Día de los Muertos: The Essence of Celebration

The timing of our 2022 batch is essential to its uniqueness. Oaxaca’s Día de los Muertos festival was especially meaningful that year as the community celebrated freely after pandemic restrictions. Marigolds, music, and altars filled with offerings to the departed surrounded our agave harvest, and the energy of this reconnection and remembrance permeates every step of the crafting process. That vibrant spirit lives on in each bottle, waiting to be experienced again with every pour.

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From Field to Glass: Your Journey Awaits

Chulele Mezcal isn’t just a drink—it’s a story that unfolds with every sip. Owning a bottle of our Día de los Muertos release means owning a piece of Oaxacan tradition, accompanied by an intimate window into the moment it was made. Whether you’re gathering with friends or enjoying it alone, this mezcal is your invitation to connect with the heart of Oaxaca’s culture.

We believe that mezcal is more than just a spirit—it’s an experience. And now, with our documentary, you can experience the full journey from agave field to glass.

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Explore Chulele Mezcal Today

Don’t miss this chance to indulge in Chulele® artisanal mezcal. Explore the flavors of Oaxaca and the essence of Día de los Muertos with our exclusive release. Watch the story, sip the spirit, and experience it all.

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A Sip of Tradition, a Journey to Remember

Chulele® artisanal mezcal invites you to experience more than just a drink—it’s an immersion into culture, tradition, and storytelling. Our Día de los Muertos 2022 release captures the heart and soul of Oaxaca’s most cherished celebration, infusing every bottle with the energy of the land, the skill of our Maestro Mezcalero, and the vibrancy of the festival.

This unique mezcal offers more than just flavor; it offers connection. With each sip, and through the lens of our exclusive documentary, you’ll engage all your senses—tasting the agave’s origins, seeing the labor of the harvest, and feeling the spirit of the Day of the Dead celebration come to life. Chulele® artisanal mezcal isn’t just a product; it’s a journey from field to glass, a story meant to be experienced.

Pour a glass, press play, and let Chulele® artisanal mezcal transport you to the heart of Oaxaca—one sip, one story, and one moment at a time.

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